On occasions like this the author loves to remember a guide book on merchandise selling, the content of which dealt with the opening of a store. Here you could read: »To ensure a lasting success, the elephants must dance at the start.« Of course, the message was that the potential customers should be impressed in such a way that you could draw on it later on. Bose is not only expertly skilled at this principle, but keeps proving regularly that one can even ramp it up. This may indeed be called a singularity in the audio industry. No member of the invited world’s press had even the faintest idea of what would be presented in New York. But the choice of the location leads us straight to the next quotation: »If I can make it there, I'll make it anywhere – it's up to you, New York, New York.« Whether this is also true of the new Bose products?

As the site for this world premiere Bose chose an exclusive townhouse, so that the new »SoundTouch Wi-Fi Systems« could optimally showcase their potential under everyday life conditions. All SoundTouch devices have got the typical core virtues of Bose products on board: they offer excellent sound quality, a timeless design and a marvelous ease of operation. Instead of complicated wireless streaming complexes, the SoundTouch components shall be used as simply as a light switch. And first experiences confirmed bar none that Bose has accomplished this goal.

For now one can lay their hands on the models SoundTouch Portable Wi-Fi System, SoundTouch20 Wi-Fi System and SoundTouch30 Wi-Fi System. But this trio will not stay alone for long. Already in January 2014 a stereo combination by the name of SoundTouch Stereo JC Wi-Fi will follow that consists of two Jewel cubes and one Acoustimass module. The Wave Music System, successful on the market for two decades, will also be available in a SoundTouch version. Even the VideoWave Entertainment System will be upgraded with SoundTouch. The bottom line: one can easily build a reliable multiroom system then with the members of the product family, which can be perfectly controlled and set up via a clearly structured app. And the highlight is: the Boses will even make music when there’s no smart device around. On the following pages you will learn how the system works.